ABOUT

Concept: Previously named "The Vaults," this client wanted to move away from a car-storage-driven concept toward a broader, luxury approach to storing hobby extensions, from classic cars to collectibles, in a premium, social setting. The literal, direct name wasn't doing that positioning justice.

Execution: We renamed the brand "The Keep," evoking the most secure point in a medieval castle, and designed a three-dimensional cube logo built from the letter "K" to represent a secure, premium storage unit.

Results: A name and mark that signal security and prestige instead of a generic storage facility, positioned as a community space rather than just a place to park your belongings.