ABOUT

After February 24, 2022, something incredible happened in Ukraine – a big change not only in the country but also within ourselves.

Every Ukrainian became part of a powerful collective, a united force known as "Us." It was during this time that "Galychyna," a renowned Ukrainian dairy brand, drew inspiration from our newfound unity and decided to embody our spirit.

To express its love for all 14 historical regions of Ukraine, "Galychyna" embraced a remarkable initiative – giving the brand 14 unique names. To show our support for this extraordinary campaign, we created a commercial carrying the most profound message of all: "We stand together."

In just the first month, the campaign garnered over 20 million digital media impressions, capturing the attention of people everywhere. They eagerly searched for those special bottles representing their native regions like "Donbas," "Slobozhanshchyna," or "Crimea." Songs and poems dedicated to milk emerged, memes were shared, duets were recorded on TikTok, and selfies were snapped with milk, kefir, and yogurt bottles. The enthusiasm was infectious!