ABOUT

The Ukrainian creative agency Bickerstaff.586 is at the forefront of an impactful project called 'Stand By Me.' In collaboration with the Duke of Edinburgh's International Award Foundation and UNICEF's regional office in Europe, this initiative focuses on assisting young Ukrainians, aged 14 to 24, who have been displaced due to the ravages of war.

'Stand By Me' provides support and guidance to these individuals as they resettle in Slovakia, Romania, and the Czech Republic. The project's primary objectives include facilitating social integration, fostering friendships, promoting cultural understanding, language acquisition, and ensuring access to education opportunities.

The visual elements of the campaign feature a character named Buddy and a logo depicting two hands clasped together, symbolizing unity and support at its core.

Titled 'Stand By Me,' this professional campaign was launched in August 2022 across Czechia, Romania, and Slovakia. It was developed for The Duke of Edinburgh's International Award Foundation by the renowned ad agency Bickerstaff. The campaign spans various media formats, including content, film, and integrated strategies, encompassing the realms of education, public interest, and NGO sectors. The campaign, with its profound message of solidarity, was submitted a mere three days ago by the dedicated creative agency Bickerstaff.734.

Through the collaborative efforts of Bickerstaff.586, the Duke of Edinburgh's International Award Foundation, and UNICEF, the 'Stand By Me' campaign strives to make a positive and lasting impact in the lives of young Ukrainians affected by displacement.

Credits:

Creative director: Illia Anufriienko
Account director: Yana Brusentseva
Account manager: Anna Tsiurko

Senior copywriter: Sergey Artemenko
Art director: Polina Blyzniuk
Senior designer / Illustrator: Yura Rusovsky
Motion/3D Designer: Kim Honcharov
Graphic/Motion Designer:
Elizabeth Bilohub

Junior graphic designer: Liza Popova
Senior strategist: Maria Kochurenko