ABOUT

WHAT WAS THE TASK?
To showcase Ukraine at an international exhibition of technological, economic, and cultural achievements despite having only 53 square meters and 3 months for preparation in the midst of a full-scale war.
We had to overcome resource shortages, complex logistics, and global attention fatigue to make Ukraine visible and impactful on this international platform.‍

AND WHAT WE'VE DONE?
At the main exhibition of business and investment opportunities, we presented something that cannot be sold. We created a store where nothing can be bought. Each object symbolised a human value - the Right to Self-expression, Freedom of Speech. Humanity. But instead of price tags, visitors saw the real cost Ukrainians are paying for these values. And instead of asking for more, Ukraine used Expo to say "Thank you." Through the Ode of Gratitude - a musical tribute woven with authentic sounds of countries supporting Ukraine - we honoured all who kept our voice alive.

RESULTS
Our tiny pavilion transformed into something greater: a symbol not of what a country makes, but of what it stands for.

Over 3 million people saw the pavilion in person, 140+ top political figures visited, 115M+ engaged through media coverage, and 20 countries-participants joined as collaborative partners.