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We decided to make leopard print clothes great again and launched a national flash mob, #freetheleopards. In collaboration with the Ukrainian Ministry of Foreign Affairs, we ignited a spectacular FreeTheLeopards campaign on their official Instagram page, encouraging users to proudly showcase their leopard print outfits while adding the hashtag to show solidarity for Ukraine's acquisition of Leopard 2 tanks from Germany.

An awe-inspiring video, curated exclusively for Brand Ukraine, captivated the attention of 3.5 million viewers and reached more than 111 million people. And the outcome? Remarkably, within a mere three days, Leopard 2 tanks were successfully delivered to bolster Ukraine's military forces.

Together, we proved that fashion and national support can converge to create extraordinary results. #freetheleopards truly left its indelible mark.