Bibi Bliekendaal
Artist
ABOUT
Love is weird, quirky, and every year on February the 14th, it’s undeniably cheesy.
To play up Toblerone’s ‘Be More Triangle’ positioning while ditching tired Valentine's clichés, we enlisted poet Shaquille-Aaron Keith to help people share personal love notes. Then, we designed an entertaining online poem generator so people could appreciate and embrace every love—friends, parents, sisters and brothers.
AWARDS
Lovie Award - Silver
Lovie Award People's Choice
Back to Valentine's Day Campaign project
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom
Caroline Michaelis
Creative Director, Monks
Netherlands