ABOUT

The traditional building materials in New Zealand are timber and brick. Not many people are aware of fibre cement and Linea Weatherboard (and many won't even consider it when building a house).

We needed to create awareness about the benefits of Linea, a product that's both fire and water-resistant – it's beautiful and tough.

So, we transformed a house into a giant Linea protector, a home that stands up to all the conditions. The creative campaign cut-through in the dusty building industry across TV, online and print media. Produced and animated by Waxeye with a beautiful score by the Aotea Youth Symphony.