ABOUT
ANZ Bank, New Zealand's largest financial-services group, wanted the attention of people who couldn't be more uninterested—students. Being interns at the time, my art director and I could relate. So we helped to conceptualise a range of print ads, DM, outdoor and online film ideas for the campaign. It went down well with Auckland students and award shows (almost as well as I went down those stairs on that mattress, best shoot ever).
AWARDS
Cannes Lions - Bronze
Rising Tide Award
RSVP Silver
The ECHOs Silver
Back to ANZ Tertiary Banking Campaign project
Caroline Michaelis
Creative Director, Monks
Netherlands