ABOUT

Creating a flexible exhibition stand solution for Bibendum Wines, to represent their different brands at several major annual trade exhibitions.

My involvement started right from the beginning, engaging with the potential client to be part of their pitch, taking the brief, creating the big idea, presenting it with all detail explained fully, winning and leading the project from concept to completion.

I worked with a team of account managers, brand managers and in-house artworkers to make a project that was effective in raising brand engagement throughout the exhibit circuit. Making a significant impact on key buyers and suppliers by standing out from the crowd.

BRIEF: Key points from the brief - to create a flexible exhibition solution for several major trade shows - were as follows:

Deliver high impact branding ideas + versatility
Functionality: practical & fit for purpose
Cost effective & within budget
Modular – scale up/ down, re-brand for specific company
Work closely with Head of Design & Senior Events Manager on stand requirements & creative
Arrange & manage sourcing & production of all aspects of the stand
Manage & submit any necessary paperwork e.g. Health & Safety, Build Forms

Results
1 App Launch
3 Global Exhibitions per year (2016-2018)
6 Brands
81729 visitors from 120 countries (2016)
Delivered on time and on budget