ABOUT

The client asked me to redesign her brand's logo, and create a cohesive brand identity that was contemporary while keeping the fundamental aspect of the business - beauty and makeup - in focus. I came up with this mark as well as concept packaging for the brand's eyelash offering. The colour palette and font are uniquely modern while retaining an approachable nature that puts the target demographic at ease but still confident in the quality that the brand offers both in its services and products.