Bhavini Parmar
Lead Creative
ABOUT
As part of the AW19 campaign, myself along with the global head of marketing and Chilli Worldwide launched a new elevated aesthetic for the brand, to bring through the British heritage element as well as showcasing the quality of the craftsmanship of the bags. I worked with makeup artists, stylists and photographers to lead the art-direction of the shoot as well as work with the in-house design team to execute a visual identity to match. This was featured on all online and social communication for the season.





