ABOUT

Empowering Arabs with the language of the modern era

We partnered with Engageworks to design and deliver the ‘One Million Arab Coders’ initiative. Launched by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, the initiative seeks to train a million young people in coding techniques to empower Arab youth and arm them with tools to succeed in the age of technology.

Visitors were invited to interact and discover the simplicity of code and its immediate impact on tangible outputs.

We delivered a VIP launch event followed by a public pop up. The ambition was to challenge the perception of coding and bring to life the versatility and accessibility of code in an exciting and engaging space.