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Intellectually challenging the way the Airbus Defence & Space brand is perceived by decision makers.

The EyesOn Now Festival aims to be a huge step away from the corporate, straight-laced previous Airbus events. The idea is that this event is far more experiential in it’s delivery methods, but also in it’s look and feel. We looked at re-considering traditional breakout and main session formats and designs. It’s about creating an environment for conversation amongst colleagues and customers.

Showcasing, discussing and sharing information about Airbus DS’s portfolio of products and services is at the event’s core. Key account managers have exciting stories to tell. They should be shared with customers and each other to be able to effectively cross-sell in the future.

The event aims to drive tangible business outcomes – relationships, leads, opportunities and sales.

We partnered with Embolden to deliver the event at Sea Containers House.