ABOUT

Concept: "TRIAD is a luxury natural sexual wellness brand designed to empower women in their sensual journey. Inspired by the three archetypes of seduction- AADYA (Dominant), LAYA (Submissive), and VYRA (Fluid/Switch/Mixed)-TRIAD creates natural, non-tech, intimate self-care products that heighten attraction, touch, and personal magnetism."

Execution: The challenge was that Triad is a Modern, Natural beauty and wellness brand, with Indian Cultural Influence, so the Brand Identity is designed to blend both Cultural and Modern minimalism to give a luxurious tone.