ABOUT

west elm wanted to streamline operation of their WORKSPACE line and better meet the complex needs of consumers and industry professionals.

Our process was fueled by rapid research, interviews with internal and external stakeholders--as well as close collaboration with the WORKSPACE team. This helped us launch early and helped west elm set up internal pathways to support the site’s new role as a hub for all things WORKSPACE.

Our redesign better emphasized the products themselves, opened new lines of communication between dealers and customers, and allowed west elm WORKSPACE to become just as expressive as their home-focused brand. The site was recognized by the 2017 Webby Awards as an Honoree in the Web > Shopping category.