ABOUT

WB Studio Tour wanted an intuitive customer experience that delivered real-time responses to queries and surfaced relevant bookings, schedules, and special events.

We began by building an AI-powered chatbot, the behavioral research for which laid the foundation to a revamped site that could deliver the same captivating experience as the tour itself.

We increased user engagement and site bookings by reorganizing the architecture, reprioritizing the content, and dramatically improving the mobile experience.