ABOUT

Virgin wanted to redefine virgin. com and bring together Virgin’s unique knowledge of travel, entrepreneurship, and music.

We developed an algorithm that delivered hyper-relevant content recommendations based on user habits and spearheaded a content strategy that helped Virgin identify and engage with their key audience.

Users encountered a more immersive, meaningful, and engaging experience, which led to page views per visit increasing by 32%, and a 107.27% uplift in time-on-site.