ABOUT

DoubleClick needed to redesign its brand and develop a new digital presence that inspired advertisers and publishers about the power of programmatic technology.

Through research and collaboration with the DoubleClick team, we identified real users and the real business impact of these complex technologies, designing, building, and writing for people.

After building a custom product, we supplied DoubleClick with a retained product team that led maintenance, optimizations, and content strategy for their digital presence.