ABOUT

The California Tobacco Control Program wanted to raise awareness and prompt conversations for parents about flavored tobacco marketing tactics and provide clear and easy paths to activism.

The campaign had a tight turnaround, so we worked closely alongside CTCP and their advertising agency, Duncan Channon, to conceive, design, and build a site that preserved the intensity of the TV and out-of-home campaigns, bringing it to life in the digital space.

The immersive design not only illustrates the dangers surrounding the marketing of flavored tobacco, but provides users with the tools to become advocates in their community through various modular experiences--including a letter generator for users to send notes to their local mayor.