About us

Founded in 2010, BEworks is an unconventional management consulting firm that applies scientific thinking to transform the economy and society. Our team of experts in cognitive and social psychology, neuroscience, and marketing answer our clients' most complex business questions, execute disruptive growth strategies, and accelerate innovation. Part of the kyu collective of companies since January 2017, the firm's client list includes Fortune 500 companies, not-for-profit organizations, and government agencies. BEworks was co-founded by Dan Ariely, renowned behavioral scientist, Kelly Peters, the firm's CEO and BE pioneer, and top marketing scholar Nina Mažar.