ABOUT

Background
Yavolo is a unique proposition – an alternative marketplace that offers buyers a better deal by bundling relevant items together from multiple sellers. The platform brings buyers and sellers together to form a symbiotic and collaborative relationship that revolves around a one click, one bundle, one marketplace mantra.

The Brief
The visual direction was a balancing act; it had to convey concepts of partnership and connection, buying multiple items in a bundle and a sense of fun. However, at the same time it needed to inspire trust and confidence in a completely new marketplace.

The Solution
We combined playful language, a simple logo with double meanings of happiness and partnership, and a more refined approach to both palette and brand imagery. Alongside this, we also branded the reward system – YaCoins – resulting in a bold, fun but reassuring brand world.