ABOUT

Background
Happy Being was growing fast. The number one white tea on Amazon, over 1.3 million cans sold in 2025, and $60m projected revenue in 2028. Doctor-developed and packed with clinical ingredients, it plays in the fastest-growing corner of the non-alcoholic drinks market: functional, low-sugar beverages, forecast to top $60bn globally by 2030. With a still and sparkling offer alongside mass premium appeal, there's an opportunity to scale nationally, expand into retail, and lead the category in credible, refreshingly good wellness.

The Brief
The product had momentum but there was a problem. The visual system lacked ownability, the tone was inconsistent, and the brand didn’t reflect the feel-good promise of the product. With a growing customer base, agency support, and a push into new retail channels, Happy Being needed a complete brand evolution. One that was built to perform, connect, and unlock the next phase of growth.

The Solution
We repositioned Happy Being as a joyful, longevity-led brand that makes daily wellness simple, delicious, and convenient. Through strategy, identity, packaging and digital design, we built a system that’s distinctive, scalable, and grounded in real benefit. From collaborative workshops to in-depth consumer testing, every element was crafted to drive clarity and connection — visually, verbally, and commercially. The result is a brand that blends medical credibility with the emotional uplift of great taste. It turns a high-performing product into a high-performing brand.