ABOUT

Background
Located in Tolworth, Signal Park is a collection of apartments set within the Royal Borough of Kingston upon Thames, south west London. The site has been identified as a key development within the Borough for a number of years. Armed with a new masterplan that utilises the existing assets of Tolworth while creating a harmonious residential environment, the flagship project is finally reaching fruition.

The Brief
This modern, spacious and community-centric development will play a crucial role in the wider area’s exciting regeneration. As a result, an authentic and inclusive identity was needed that empowers and unites new and existing residents alike, drives ownership and remains fiercely optimistic. The brand also needed to build on attributes such as connectivity, open space and aspiration to conjure a sense of movement, discovery and freedom. This is quality living that’s fresh, sustainable and at the heart of Tolworth’s transformation.

The Solution
The outcome is a brand that plays on a unique blend of affordable, modern living with the connectivity to explore and the freedom to discover. Visually and verbally, the identity takes inspiration from the vibrancy of the city, while building on key local themes of community and nature. All of these combine to make a unique and enriching brand that reflects much more than a conventional suburban retreat or city-fringe development.