ABOUT

Background
Send are London-based insurtech innovators. In their short lifespan, the exciting start-up disruptors have transformed some of the biggest names in insurance, thanks to their unique blend of composable SaaS platform, deep industry knowledge and open-minded collaboration. Following recent growth and business evolution, they needed to establish a clear and distinctive brand presence.

The Brief
As a relatively young company spearheaded by time-served techies, Send holds the unique position of intelligent disruptors with the expertise of an industry-leader; something which was essential to retain and reflect. While it was crucial their look and feel positioned them comfortably in the corporate world of insurance, we didn't want to lose the down to earth personality or ingenuity that sets them apart. Their identity needed to look intriguing, stimulating and completely fresh for the insurtech sector.

The Solution
The core challenge was expressing a niche and abstract concept — Send’s modular platform, their flexible approach and their core brand purpose. While there are existing visual metaphors in the category, it was important to reflect Send’s difference by coming up with a new and fresh way to express their unique offering. The solution came in expressing the platform and their purpose, not as rigid blocks or functional pieces, but as a flexible, fluid entity.