ABOUT

Background
One Ocean Beauty creates marine-based beauty products that transform the beauty status quo. Passionate about exploring the ocean to gain a deeper understanding of its healing potential, they create cutting-edge beauty formulations that are good for you, your skin, and the ocean.

The Brief
Despite having defined a clear manifesto, a powerful WHY and archetype blend; One Ocean’s logo and typography were failing to properly express the innovation, refinement and duality of this emerging blue beauty brand.

The Solution
Building on three archetypal values defined by One Ocean — adventurous, visionary and scientific — we generated thirteen triangulated typographic directions. These options helped One Ocean Beauty to select a clear visual tonality. This tone was refined into a final wordmark and refreshed typographic and design direction.