Better Tees Valley

ABOUT

Background
Back in 2015, Freddie Garland started delivering weekly flowers in “a knackered old milk float” to his mum and dad’s neighbours. Since then, the business has grown to over 130,000 happy customers nationwide. Following a $60m investment from The Craftory, Freddie’s enlisted our help to define, clarify and broaden their brand strategy and brand codes.

The Brief
Because Freddie’s Flowers had grown so organically, the brand needed a little pruning. A new round of investment felt like the ideal time to properly codify Freddie’s brand strategy and identity, readying it for new territories and innovations like gifting. It also served as an opportunity to set Freddie’s apart in a category that had grown somewhat predictable and disposable.

The Solution
A full brand code audit allowed us to see where the existing brand was failing to live up to its price point and audience, while a strategic overhaul established a clearer point of difference. A new Big Idea and verbal identity along with visual identity refinements and art direction, all established Freddie’s as a premium expert and champion for the restorative power of flowers.

MADEIT CREDITS

  • Freddie's FlowersClient
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