ABOUT

Background
Francis Brown is a global specialist bespoke fabrication and engineering service, targeting dynamic industries seeking high-quality, customised solutions. They leverage their 120-year heritage and 100-strong team to transform intricate, large-scale projects into a simple, painless process.

The Brief
Francis Brown were experiencing a change of leadership and had also conducted an independent survey with employees to identify areas to improve. They engaged Better to modernise their brand, making it ready for a more sustainable direction in engineering, with goals to improve recognition, talent attraction and retention, as well as increasing sales.

The Solution
A modernised verbal and visual language that positions the brand for a progressive future. The redesigned visual identity includes a bespoke monogram that integrates the F & B initials with a sense of simplicity and forward momentum. Elsewhere, updated typography conveys modernity, structure, and clarity, while a new colour palette transitions their heritage red to a vibrant orange and contrasting teal, symbolising energy, precision, and growth.