ABOUT

Background
CPD is a bespoke light commercial vehicle (LCV) converter, specialising in traditional builds like tippers and dropsides as well as custom high-volume conversions. They serve demanding fleet operators and businesses that require quick, efficient, and high-quality vehicle solutions. With a reputation for flexibility, CPD delivers unmatched quality on time, even for the most complex projects.


The Brief
As one of the fastest-growing companies in North East England, CPD needed to consolidate and strengthen its brand alongside VanDemand, positioning the unified entity as a market leader in chassis and conversion sales. The project aimed to boost brand awareness, establish market differentiation, and drive strategic growth. This foundation provided a new marketing function designed to attract leads, develop products, and expand market reach across the UK.

The Solution
We modernised the identity system to reflect a modular, technical, and progressive feel. Retaining the core red and green tones, we expanded these into a cohesive brand language that symbolises the journey from start to finish. This approach unified the visual identity across applications, seamlessly linking CPD and VanDemand while creating content blocks and footers for brand cohesion.