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About me

I've been creative directing since 4 years old (my lemonade stand saw a % increase in sales after I created a super compelling outdoor campaign on an extremely tight budget). From there, I eventually expanded my portfolio beyond poster board and glitter to things like branded content, broadcast, print, social media, content partnerships, mobile apps, UI design, experiential, web redesigns, package design, in-store, illustration, and stuff I can't even categorize.

As an ECD, I not only get to confuse my parents even MORE about what I do, but I have the pleasure to lead and represent a gaggle of talented people as well as collaborate with other cool cats who know all kinds of things (like spreadsheets!).

People that kind of like me are the Cannes Lions, the One Show, Adweek's Project Isaac, the American Advertising Federation, the ADC, the Webbys, Women's Wear Daily, AIGA, Best Ads on TV, the IAC, Facebook Studio, the WPP'd Cream Awards and the residents of Donegal Cliffs Drive (for real, that lemonade stand was fiiiiiiiiire).

Details

AvailabilityLooking for work

ContractPerm

LocationNew York, United States

Skill LevelDirector

Tagged Job TitlesExecutive Creative Director, Creative Director, Copywriter

Achievements

Contributor:

Betsy has been a Contributor since 25th November 2015.

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Recommendations

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Skills

Advertising, Content, Copywriting, Creative Direction, Digital Marketing, Social Media

Sector Experience

Advertising, Communications

Awards

American Advertising Award, Art Director’s Club - Merit, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Silver, Cream Award, D&AD Award - In-book, D&AD Award - Nomination, D&AD Award - Yellow Pencil/White pencil, Effie\'s - Bronze, One Show - Silver Pencil, Webby Award

Activity

Connections6 Followers18 Following6

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Creativepool member since 11 February 2020

Betsy's articles

The Most Creative Campaigns of 2025

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