About me
"I have not failed. I've just founded 10.000 ways that won't work".
This quote by Thomas Edison pretty much sums up my life before advertising. Economics, Finance, Marketing and Theater were disciplines I went through until I found my real passion: advertising.
So in 2007, at the age of 28, I took my first steps in this beautiful field at DDB Argentina, under the wing of one of the most awarded ECDs in the country: Pablo Batlle and Hernán Jauregui. 17 Cannes Lions in film. So storytelling was part of my daily meals during the first four years. time in which I became like "the hand of the king", if you've ever watched Games of Thrones.
In 2011, I moved to Ogilvy Brazil, where I met another of my advertising teachers: Ogilvy's VP Anselmo Ramos. How did I meet Anselmo
That was how my story in Brazil began. One year after that, and after a lot of Caipirinhas, I helped to win a global pitch, by being one of the conceptual thinkers behind the Coca-Cola Global Campaign "Crazy for Good", which ran in 90 countries and whose film won in Cannes 2013.
After Ogilvy, in 2014, I joined DAVID Sao Paulo for one year, until I received a very tempting offer from Argentina. At that time I was a senior copywriter, and I received an ECD offer from DDB Argentina, to team up with Hernán Jauregui. It was risky because I didn't have the experience for that role. But there's nothing written about cowards. So, in 2015, I came back to DDB Argentina to lead the agency as the new Executive Creative Director.
In my first year in Buenos Aires, besides winning new business, I created the spot "The man and the Dog" which rapidly spread around the globe through newspapers as The New York Times, The Guardian and Il Corriere Della Sera. With this campaign, DDB became winner of several important awards including Cannes, D&AD and the Bill Bernbach award for best film of DDB Network.
The creative successes continued in 2016, when we launched one of the most innovative campaigns for the new Volkswagen GTI: the first commercial to be shot by a car. The campaign achieved tons of awards and all cars sold out in only two weeks. By the end of 2016, I accepted a new challenge in DDB Chile: to give a creative electroshock to an office with unsatisfied clients and "0" Cannes Lions for over the last 10 years.
In only one year, we won 2 Effies for agency's major clients and we gave the agency the joy to celebrate again in the world's most recognized creative festival: Cannes. At the end of year 2017, I moved to Spain, to work as the Creative Director for Audi International at DDB Barcelona, working for the global launchings of Audi new models. In the beginning of 2019, I came back to my country to work as the Creative VP for Nomades, an independent agency. Leading the most important agency's projects in Mexico and United States. And now, well...
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