ABOUT

CONCEPT //
Develop a new volume-driving sandal kit for the Gen Z consumer, designed to replace existing lightweight sandal ranges. The platform should combine comfort, lightweight construction, durability, and stronger Dr. Martens DNA, while being efficient to manufacture. Through versatile upper execution, the kit should cater to both commercial style seekers and alternative individualists, enabling multiple product expressions from a single platform.

RESULTS //
A contemporary sandal collection that combined innovative materials and modern construction techniques with Dr. Martens' distinctive design DNA. A lightweight EVA midsole, exaggerated PVC outsole, and signature yellow stitching. The collection delivered a versatile offering of both gladiator-inspired and everyday sandal silhouettes, spanning commercial core styles through to more expressive seasonal executions, including statement leopard-print colourways.