ABOUT

The wait is over; introducing Anticipate London

Overview
Launched earlier this month, the new brand for the country's most important safety and security event; Anticipate London, brings together four events; IFSEC, FIREX, Safety & Health Expo and the Facilities Show; under one name. Working closely with the internal team, we developed an identity that references the visual language of the sector.

Brand language
Bold, angular graphics give Anticipate London real stand-out within its sector. The punchy primary yellow harks back to the visual language of safety and security, and adds contrast to the rest of the neutral palette.