ABOUT

The idea took match day truths head on ie: the fact that while City fans might despise United, they’re more than happy to stick a fiver on them winning.
The campaign used a variety of situations where fans enjoyed rivals succeeding, telling a story that was light-hearted, insightful and effective. After all, even a Fulham fan wouldn’t deny that Chelsea are pretty likely to bag all 3 points…

credits:
Director: Ben Hume-Paton
Voiceover: Mathew Horne
creative team: Andy Howarth/Trevor Chambers/Mark Fiddes
Production company: Framestore
Producer: Toby Walsham
Executive Producer: David Hay
Director of photography: Will Humphris
Editor: Quin Williams/TenThree
Post-production: Framestore
Strategy & planning: Chris Walmsley & Nick Ward
Group Account Director: Joe Rolls
Senior Account Manager: Rachel Rubinstein