BETC France PARIS

ABOUT

CANAL+, which is in many ways the French equivalent of HBO—and acts as HBO's French market partner has joined forces with Netflix. It announced the news with a 3-episode advertising series. The first two episodes precede news of the partnership, the first one features much loved French actor Kad Merad (star of the series Republican Gangsters) who finds that he needs to announce the new streaming content offer without mentioning "N******." The second episode features a family discussing the previous ad over dinner. The final spot reveals the partnership, which lets people access Netflix via CANAL+. Kad Merad who hadn't been briefed on the new partnership loses the plot as he finds himself surrounded by décor and actors from Netflix classics like Stranger Things, Orange is the New Black and Casa del Papel, in what he believes to be a pure CANAL+ ad.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 14 September 2021 2021-09-14T08:45:15+0100

MADEIT CREDITS

  • CanalClient
  • Anouk BossoisAssistant Art Director
  • Antoine PivardStrategic Planning
  • Bertille ToledanoAgency Management
  • David BrakhaTV Producer
  • David BrakhaTV Producer
  • Elodie DianaTraffic Manager
  • Eric AstorgueCreative Director
  • Guillaume EspinetAgency Management
  • Havas MediaMedia Placement
  • Henry ParisProduction Company
  • Hugo DiazProducer
  • Isabelle MenardTV Producer
  • Isabelle MenardTV Producer
  • Kouz ProductionProduction Company
  • Marie LequimeAgency Management
  • Martin RocaboyCopywriter
  • Martin WernerDirector
  • Martin WernerDirector
  • Mathilde LanconAgency Management
  • Stéphane XiberrasChief Creative Officer
  • Ténée DioufAgency Management
  • * BETC FranceAdvertising Agency
  • * Cannes Lions

The Shoot

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