BETC France
PARIS
ABOUT
For the first time in the history of the Olympic games, the final of the 50 metres freestyle brought together nine participants — eight Olympic swimmers and one French Paralympic swimmer, Laurent Chardard. On 1 August at 3.30am, Chardard competed against the world's best swimmers, whose real-time progress was recreated using beams of light in a specially designed pool. To cover this world premiere, a live broadcast of this unique event was streamed on Lacoste's Facebook and Instagram accounts.
MADEIT CREDITS
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LacosteClient
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Alexandre GirodCopywriter -
Aurélie ScalabreCreative Director -
Bao Tu-NgocLead Producer -
Clément ArenouDirector of Photography -
David DangDirector -
Dorian ProstPhotographer -
Duck FactoryLive Production -
Julien VergneArt Director -
Mars Octobre MusicMusic & Sound Company -
MiddlemotionLive Production -
Philippe MartinDaviesStrategic Planner -
Rémi BabinetChief Creative Officer -
D&AD -
BETC FranceAdvertising Agency -
Olivier AumardCreative Director -
Mathis PayetAssistant Art Director