In France ads for cheap glasses are everywhere yet French people pay €600 on average for their glasses. This is because of the many conditions hidden in the fine print of the ads. The eye-opening test is an activation to show that the optician Droit de regard is different to other brands, because there are no hidden conditions. BETC travelled across Paris from one optician's ad to the next and gave people a free eye test so they could see the true prices for themselves.

Date created: June 2021 2021-06-01T00:00:00+0100
Date published: 8 September 2021 2021-09-08T08:18:12+0100


  • Droit De RegardClient
  • Alexandre GirodCopywriter
  • Augustin LacapDirector
  • Augustin LacapDirector
  • General PopProduction Company
  • Jeremy MarsyProducer
  • Julien VergneArt Director
  • Lionel CevaerBrand Manager
  • Lionel CevaerBrand Manager
  • Louis ChahanStrategic Planner
  • Manon MangaudAgency Manager
  • Mathis PayetAssistant Art Director
  • Philippe Martin DaviesStrategic Planner
  • Stéphane XiberrasChief Creative Officer
  • * BETC FranceAdvertising Agency
  • * Cannes Lions
Project featured: on 20th September 2021

Droit De Regard The Eye Opening Test


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