About me

I think of myself as a bit of a Wizard, weaving creativity and invention with perceptiveness and insight and take a product or service, link it to your brand purpose and make it better, faster or cheaper. This has won me new business and ensured that my relationship with clients is long-lasting. I have had the privilege of working with IKEA, Castrol, Kleenex, Kotex, Huggies, Hempel, Nahdi, NCB Capital, Bupa, Marina Home, Ewan-Alfarida, Almarai and Daher Foods.

With my 13 years as a communication professional, leading businesses, clients and brands across EMEA, I am adept at combining quantitative literacy with communication skills and my background in consumer psychology.

The last year has been a journey of discovery and growth. I leveled up my Digital Skills with Circus Street (London), got certified for Digital Analytics and Artificial Intelligence with MIT Sloan for Management and Digital Platform Strategies with Columbia University. At the moment, I am pursuing Advanced Communication Training with the Institute for Advertising Professionals as well as courses and workshops on Emotional Intelligence and Leadership Mentoring.

I am always looking for a new problem to solve or a client to win. so if you got a challenge that you need a hand with, feel free to bring it on.