ABOUT

Objective
Another Way is an environmental project that aims to reduce energy waste by offering alternative ways of performing household tasks. I have been asked to design and develop a website in which visitors interact with one another, sharing
ideas and solutions on cost reduction and energy saving.

Result
The brand identity was built on the idea of displaying an eco-friendly message. The hand written typeface adds a human touch whilst the coat hanger acts as a visual hint, mimicking the recycle symbol. The website engages the visitors with its bright playful visuals and interactive navigation system, whilst also providing the ability to create user profiles and join an online community.