About me

Ben is one of the UK's most awarded and effective creative leaders, and co-creator of the iconic John Lewis advertising campaign.

Ben joined adam&eve in its founding year, as partner and executive creative director. He helped grow the agency almost from scratch and saw it through a successful merger with DDB in 2012. At the beginning of 2017, he took on a group role.

Over the years Ben has helmed most of the agency's key accounts including John Lewis, Harvey Nichols, Marmite, the AA and Lloyds Bank.

The John Lewis campaign, which he co-created in 2009, helped transform the brand in the eyes of the British public and has been much discussed in the national media. Caitlin Moran said one of his ads made her cry for three minutes. Sir Alan Parker described the John Lewis ads as "the best films that tell stories in contemporary commercials."

Ben has spoken at industry events from Stockholm to Shanghai and been interviewed for Radio 4's Today programme. His awards include five Cannes grand prixes and two IPA effectiveness grand prixes, Cannes European agency of the decade and Campaign magazine's agency of the decade.

Prior to joining adam&eve, Ben worked for a series of agencies including Dutch shop KesselsKramer, Mother and Leagas Delaney. Before any of that, he was a TV critic for Time Out magazine and editor of the student newspaper at Cardiff University.

Ben holds a first class degree in English Literature. He lives in sarf London with his partner Molly and two kids.

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Ben Tollett has been a Contributor since 25th November 2015.

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