More than a decade experience in unlocking the brand potential of Fortune 500 firms and startups through innovation and technology. Worked as a brand strategy consultant for industry leaders such as UBS, Hilton Hotels, Best Buy, ExxonMobil, Cartier, Rio Tinto and Tetra Pak. Combining strategic brand building skills with first-hand entrepreneurial and digital experience, having led the marketing efforts for Sweden's leading financial services comparison site as well as for the first user-generated cause-marketing platform.
Currently driving the test & learn agenda and championing digital innovation for Diageo across the globe and portfolio.
MBA from IE Business School and a BA in International Relations from Tufts University.
Talk to me about all things brandtech, corporate innovation, hospitality tech, rapid experimentation and whisky.
Benjamin Lickfett has been a Contributor since 25th November 2015.