About me

More than a decade experience in unlocking the brand potential of Fortune 500 firms and startups through innovation and technology. Worked as a brand strategy consultant for industry leaders such as UBS, Hilton Hotels, Best Buy, ExxonMobil, Cartier, Rio Tinto and Tetra Pak. Combining strategic brand building skills with first-hand entrepreneurial and digital experience, having led the marketing efforts for Sweden's leading financial services comparison site as well as for the first user-generated cause-marketing platform.

Currently driving the test & learn agenda and championing digital innovation for Diageo across the globe and portfolio.

MBA from IE Business School and a BA in International Relations from Tufts University.

Talk to me about all things brandtech, corporate innovation, hospitality tech, rapid experimentation and whisky.


Brand Management, Branding, Change Management, corporate innovation, Digital Marketing, Digital Strategy, test & learn, venturing

Sector Experience

Consulting Services, Fashion, FMCG, Food & Beverages, Footwear & Accessories, Hotels & Resorts, Information Technology, New Media, Telecoms

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Looking for work
Influencer of the Year 2020 Shortlist Annual 2019 JudgeWave

Benjamin Lickfett has been a Contributor since 25th November 2015.

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London, United Kingdom
English, German - Limited Spanish, Swedish, French
Creativepool member since 29 January 2019