About me

More than a decade experience in unlocking the brand potential of Fortune 500 firms and startups through innovation and technology. Worked as a brand strategy consultant for industry leaders such as UBS, Hilton Hotels, Best Buy, ExxonMobil, Cartier, Rio Tinto and Tetra Pak. Combining strategic brand building skills with first-hand entrepreneurial and digital experience, having led the marketing efforts for Sweden's leading financial services comparison site as well as for the first user-generated cause-marketing platform.

Currently driving the test & learn agenda and championing digital innovation for Diageo across Europe.

MBA from IE Business School and a BA in International Relations from Tufts University.

Talk to me about all things brandtech, corporate innovation, hospitality tech, rapid experimentation and whisky.

Skills

Brand Management, Branding, Change Management, corporate innovation, Digital Marketing, Digital Strategy, test & learn, venturing

Sector Experience

Beverages, Consulting Services, Fashion, FMCG, Food & Beverages, Footwear & Accessories, Hotels & Resorts, Information Technology, New Media, Telecoms

Achievements
Annual 2019 JudgeWave
On the web
Location
London
Languages
English, German - Limited Spanish, Swedish, French
Creativepool member since 29 January 2019