ABOUT

We helped Brompton reach new audiences by creating a culturally credible campaign for their bold new Black Edition bike.
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The situation
Brompton needed an attention-grabbing, awareness-raising campaign to celebrate the launch of their exclusive Black Edition bike. The main objective? To reach and excite new, younger audiences – style-conscious, city-dwelling consumers who look for quality with an edge.

The solution
Back in Black – a confident campaign with real edge – was born. We used the power of art direction to put the Black Edition bike front and centre, presenting it as a modern, disruptive, cultural icon. Influenced by sports and urban culture brands like Nike and adidas, we brought a fresh, bold look and feel to the bike world.

What we did
Campaign strategy
Campaign creative
Art direction
Social
Motion content