About me

I'm a senior copywriter by trade and a dot-joiner by habit. After years turning complex B2B, finance, healthcare and purpose-led briefs into clearer, sharper and more human creative work, I'm now working across Bray Leino and MISSION Group in a role that brings together content, communications, leadership messaging, new business and strategy.

I've written for brands including Barclaycard, Barclays, Aviva, Boehringer Ingelheim, Macmillan Cancer Support and Food Savvy, across everything from campaigns and CRM to thought leadership, social, video, pitch materials and brand platforms.

I've also won two Chip Shop Awards, championed AI adoption within an agency, and have a long-standing habit of finding the bigger story hiding in the awkward brief. I like useful ideas, precise words, curious questions and work that doesn't just behave itself.