Ben Cook Click & Collect colleague

ABOUT

My entry for the YCN brief, set by Save the Children. The aim was to raise awareness of their 'Read on Get on' initiative, in which they encourage all parents to read at least 10 minutes a day with their child.

I looked at some of the most endearing characters from children's literature, and the pull they might have on young audiences that recognise them.

Who pooled - Read on, Get on