ABOUT

Concept – Create a new type of wine business, that makes extraordinary wine accessible without compromise or hassle.

Execution – We've created an ecosystem featuring our ecommerce site, ourglass,wine, where people could learn about our products and sign up; as well as our content platform, noordinary.wine, where people can visit and learn how to get more out of wine. Plus, we invested time in developing our brand community, with emphasis on Instagram. For reach, we implemented programatic digital marketing (launched 12/18) and run regular tasting events (most recently at Shoreditch Town Hall).

Results – In a few months, we've grown a loyal base of customers in Great Britain helping us further develop our product/service (including our new wine recommendation prototype) plus almost 2000 Instagram followers across the world.