ABOUT

London's Air Ambulance Charity is running out of time to urgently replace its ageing helicopter fleet. These helicopters can get to a scene with an advanced trauma team in under 11 minutes, but the aircraft cannot stay operational beyond 2024.

LAAC commissioned a film and content series to raise awareness of the #UpAgainstTime campaign, to help raise £15 million to replace their aircraft and continue saving lives every day in London.

This was an additional shorter film created that combined various campaign elements.