ABOUT

Men’s health has always been a touchy subject, particularly mental health, with men refusing to open up about internal struggles and conflict. Meus is on a mission to help change the conversation men have themselves, and others and give all men the tools they need to succeed.

Brand Name

After initial conversations, and workshops with the platform founder, as well as the core team the term MeUs was born.

The name comes from the combination of, you guessed it, Me and Us. However, far from being just a random combination, its aim was to symbolise the coming together of different people in pursuit of the same goals. As individuals, we all have different needs, but as a collective, we can all help each other to achieve them.

The Identity

The core brand palette is simple, clean and easy to implement. The primary brand colour is Orange, A colour which sparks excitement, excitement, enthusiasm, and warmth it is also associated with a new beginning, and growth. As MEUS lives primarily in the digital world, we developed a secondary palette is reflective of this to be used across platforms such as social media, and digital correspondence. It is bright, welcoming and loud.

We utilised two typefaces for the MEUS brand. One bespoke typeface called, ‘MEUS’ used as a headline font. The secondary typeface we chose was Neuzeit Grotesk to further add a humanistic feel to the brand.

Social Design

Community while sometimes seen as a buzzword is often the life force to any successful brand, and something they were very keen to develop within MEUS.

Based on the brand’s core audience Instagram was quickly recognised as a key platform for building this community. As a result, we developed an array of socially charged templates to help engage with men and quickly build a community within the MEUS platform. These consisted of questions, tips and advice, activities and general inspiration posts. With the overall aim of inviting people into the MEUS platform and increasing registrations.

Brand Book

Alongside all creative elements, we also worked with MEUS to run a series of focus groups, and workshops to develop a clearer understanding of their target audience and market positioning. We then created a comprehensive brand book which dives into the culture of the platform, their do’s and do not’s, and overall tone of voice.