ABOUT

PHD Media UK briefed us to come up with a brand identity for their office event to celebrate the return of staff, clients and media owners to face to face communication once again. The brief was to make this look like something fun, something people might genuinely want to go to outside of work. After all, the events weren't all about talking shop, we had a night of comedy, a music quiz and the headliner; a good old-fashioned party! The daytime events were packed full of interesting talks and presentations as well as demonstrations of cutting edge tech, food tasting and makeovers scheduled for just before the party.

The chosen art direction successfully portrayed an exciting, vibrant set of events through the use of colour, abstract graphic devices and eye-catching typography. We used a background crumpled up poster texture that suggested something informal, fun and a bit edgy.