In 2018, the BBC’s most experiential campaign to date fully immersed fans into the world of Peaky Blinders: in the streets, online, and on mobile.
With a team composed of a creative, a developer, a 3D artist and an Art Director/ Designer, we created the first Facebook AR lens that the BBC ever created allowing viewers to enter the world of Peaky Blinder. In the first week only, this immersive experience was used by over 300K Peaky Blinders on their mobiles! In total over 800K fans immersed themselves and shared their immersion in the 1920’s Birmingham world over the 3 weeks period.
The 360 campaign won a couple of Promax Awards 2018 and was shortlisted for the Cannes Lions 2018 in Brand Storytelling.