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The brief was to get viewers really excited about our brand new thriller, Trigger Point, and create a sense of unmissable event TV. We wanted to get the audience immersed in the tense and nail-biting world of bomb disposal, a world where our protagonists walk into danger rather than running away from it, and put their lives on the line to save others on a nearly daily basis.

What better way to execute this creatively than by emulating the tension the bomb disposal team face on a daily basis when diffusing bombs, using the countdown mechanism of a ticking time bomb within our creative.


The highest rating new drama launch on any channel this year so far - 8.9m viewers tuned in to episode 1 of Trigger Point.