Ben Frisby Content Creator

ABOUT

Due to the success of the first storytelling project I did on the Hardest Geezer in January, Huel wanted to create more content of a similar style. We were in a partnership with the ultra-marathon runner William Goodge. I spent some time on a treatment and pitch deck about how we could go about getting content with him. I made a content breakdown of what content we could get with him on his content days. I wanted to create an engaging two part concept where we showed his amazing athletic ability but also showed who he really was as a person. This first content piece was dedicated to show how Huel Black Edition Ready-to-drink has fuelled him on his challenges. I produced and directed the shoot day to make sure we filmed content that could be used in this piece of storytelling. I spent a few weeks before gathering his pre-existing content to weave throughout the content. I finally edited it all together and this was the final result.

MADEIT CREDITS

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